Carusos Health Supplement Company Samples †MyAssignmenthelp.com

Question: Why They Should Advertise With News Corp. Answer: News Corporation (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV) is a global, diversified media and information service company which help the Carusos health Supplement Company to create and distribute authoritative alongside engaging content to consumers throughout the globe. Because it the News Corp comprises businesses across an array of media such as news and information services; book publishing; cable network programming; it help the company meets its target audiences. By using the Unruly ad tech company, the company will benefits by having its advertising videos watched, tracked as well as shared across the Open Web hence reaching many potential customers in these two niches (baby boomers and young family digital media). The use of emotional audience data alongside user-friendly video formats by the Unruly will help the company advertise and massively surge viewer engagement and brand performance. The Unruly will help the company due to its secret weapon of being passionate people on a mission to #deliverwow. Thus using this News Corp, 100% viewability is guaranteed to an audience of 1.360 billion monthly distinct users crossways mobile, desktop and smartphones (Tiago Verssimo, 2014). Their Target Markets The target market for the company are baby boomers (BB) and young families digital media (YFDM). The BB are those individuals born between 1946 and 1964. They are presently the largest cohort of consumer spenders. They account for almost $230 billion in consumer packaged goods sales, or 49.0% of total sales in general. The BB are only targeted by a small % of advertising, less than five percent. For Baby Boomers Why They Should Use Print Media The BB show more trust in print advertising (newspapers and magazine) than online ads. Whereas BB traditionally comprises an extremely loyal consumer bunch, some difficulties in targeting BBs advertising exist. BB above 50 years have 2.5 times the discretionary spending power of coveted eighteen to thirty-four age group. But ads aiming BB still appear to miss the mark. Furthermore, whereas BB remain extremely active shoppers online, like many people, BB are more probably to trust ads found print media over online media. Traditional print media like magazine and newspapers showcase a huge appeal among BB and are a great way to improving advertising campaign ROI. Print media have positive impact on BBs purchasing behavior than online ones (Hilt Lipschultz, 2016). For Young Families Digital Media Why (Google, Facebook Advertisement) The young families digital media spend a considerable amount of time in the Internet through Google Ads and Facebook Ads advertising. Thus to achieve maximum visibility, boost leads and sales, and get novel clients, the business must leverage the strengths of advertising on Facebook Ads and Google Ads in concert as this group are always online (McGorry McGorry, 2017). Facebook Ads, presently, remains the pioneer in sphere of paid social. Facebook Ads has become an integral part of several business digital marketing strategies. Facebook Ads leads to unparalleled audience granularity, incredible ROI and a healthy visual platform for this target group. Google Ads allows for a broad range of Ad formats, offer a level playing field and an immense audience. Google is thus the de facto leader in online advertising. It will offer the business an unprecedented and unequaled potential audience of users (Young Families Digital media) who are actively searching for services and goods (Chaffey Ellis-Chadwick, 2016). References Chaffey, D., Ellis-Chadwick, F. (2016). Digital marketing. Pearson. Hilt, M. L., Lipschultz, J. H. (2016). Mass media, an aging population, and the baby boomers. Routledge. McGorry, S. Y., McGorry, M. R. (2017). Who are the Centennials: Marketing Implications of Social Media Use and Preferences (pp. 179-181). Tiago, M. T. P. M. B., Verssimo, J. M. C. (2014). Digital marketing and social media: Why bother?. Business Horizons, 57(6), 703-708.